Our Journey So Far and the Road Ahead

Our Journey So Far and the Road Ahead We are thrilled to share an update on Ekabootar, our email campaign management platform, currently in its beta stage. At Ekabootar, we’re not just building a tool—we’re crafting a solution that empowers businesses to connect, engage, and grow. Here’s where we stand today, what we’ve accomplished, and our […]

Measuring the Success of Email Campaigns

Measuring the Success of Email Campaigns Measuring the Success of Email Campaigns Open Rate: Indicates the percentage of recipients who opened your email. A good open rate suggests that your subject line and sender name are compelling. Click-Through Rate (CTR): Measures the percentage of recipients who clicked on links within the email. This reflects how […]

Why Campaign Management is Essential for Modern Businesses

Why Campaign Management is Essential for Modern Businesses In today’s digital age, where consumers are bombarded with content, having a structured approach to managing campaigns is critical for standing out and achieving business goals. Campaign management is more than just sending emails or posting ads; it’s about crafting the right message, delivering it to the […]